Category: Encouragement

McDonald’s Sweden raises awareness for dyslexia with unusual ads

McDonald's Sweden' digital billboard campaign to raise awareness of dyslexia.

Digital ads across Sweden alternated between standard lettering and jumbled phrasing to help viewers better understand and appreciate the effects of dyslexia. Photo by Nord DDB Stockholm

“Dyslexia is also very common, affecting 20 percent of the population and representing 80 – 90 percent of all those with learning disabilities.”
—Yale Center for Dyslexia & Creativity

Despite the prevalence of dyslexia, people who haven’t struggled with it have difficulty appreciating the frustration of those who suffer with the disorder.

To help non-dyslexics see through the eyes of those who struggle, making the invisible diagnosis visible, McDonald’s Sweden created an ad campaign coinciding with World Dyslexia Awareness Day on Oct. 4. The burger chain produced digital displays whose letters frequently jumbled in and out of order. The campaign included a free book in Happy Meals about a young boy’s struggles with dyslexia.

“McDonald’s is big enough to make a difference,” explained Christoffer Rönnblad, marketing director of McDonald’s Sweden. “It feels good to be able to use our scale and our voice in society to visualize an invisible problem that many suffer from.”

The Yale Center for Dyslexia & Creativity notes that, “Dyslexia can’t be “cured” — it is lifelong. But with the right supports, dyslexic individuals can become highly successful students and adults.”

 

Skip counting trains the brain to memorize the multiples of any number

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Skip counting helps the brain develop deep command of the times tables. Best of all, it can be done anywhere with no cards, books or devices!
Photo by Chris Liverani/Unsplash

Remember flash cards? My mom and Mrs. Kennedy, my second grade teacher, used them to help me memorize my multiplication facts. I must have reviewed those cards a million times: “4 x 6” on one side and the answer, “24” on the other. Over and over. It worked. I learned my times tables and when I became a teacher, guess what I used to help my own students? That’s right, flash cards. But as parents and students, we don’t always have my cards handy when we have idle time that could be put to good use cementing those multiples in our brains.
That’s where skip counting comes in. This isn’t some radical new teaching technique. Skip counting is as old as math. In our fast-paced, hi-tech world, however, it’s such a low-tech (as in no-tech) tool that it often gets overlooked.
Skip counting is simply naming the multiples of a number, ideally multiplying from 1 to 12. For example, if you’re skip counting by fives, you’d count 5, 10, 15, 20, 25, 30, 35, 40, 45, 50, 55, 60. And then back down, to five in reverse, which is important to do since it creates a deeper grasp of the multiples in the brain, giving the student a better command of the multiples.
The real beauty of skip counting, though, is that students can do it practically anywhere. They can skip count on the bus or in the van as they ride to school. Skip counting works perfectly on the swing at recess. How about skip counting while skipping rope? Absolutely. When you’re in the car for short or long trips, instead of seeing faces buried in device screens, try a few rounds of skip counting.
At the dinner table, on a walk, or before bedtime stories and prayers, skip counting fits nicely in all those places. And the best part is that every time you and your student skip count, you’re etching deeper and deeper patterns in the brain, strengthening the command of the building blocks of all mathematics — a command that will serve learners well throughout their whole lives.

Dysgraphia doesn’t have to stymie writing ability for life

“It is not often that someone comes along who is a true friend and a good writer.
Charlotte was both.”

So ends E.B. White’s 1952 beloved classic, Charlotte’s Web. As much about good writing as it is about true friendship, Charlotte’s Web shows us the importance of finding just the right words for effective communication. Fast forward from 1952 to today; we’re bombarded with more communication channels than ever. Writing — good writing — has never been more important.

While Dyslexia — difficulty with reading — is familiar to many people, another of the three key learning impairments is less so. Dysgraphia, formed from “Dys” and “graphia,” meaning writing, refers to the struggle to write. The term encompasses difficulties with motor skills necessary for handwriting as well as cognitive abilities required for spelling, vocabulary retrieval, clarity of thought, grammar, and memory, among others.

Signs & Symptoms

There are a variety of dysgraphia indicators, but some primary red flags are:

  • Excessive erasures
  • Mixed upper case and lower case letters
  • Inconsistent form and size of letters, or unfinished letters
  • Misuse of lines and margins
  • Inattentiveness over details when writing
  • Difficulty visualizing letter formation beforehand
  • Poor legibility
  • Poor spatial planning on paper
  • Difficulty writing and thinking at the same time (creative writing, taking notes)
  • Having a hard time translating ideas to writing, sometimes using the wrong words
  • Experiencing pain while writing, including cramping in fingers, wrist and palms

Adapted from Teaching students with dyslexia and dysgraphia: Lessons from teaching and science by Virginia W. Berninger Ph.D. and Beverly J. Wolf M.Ed.

NILD Educational Therapy® is designed to give students the tools to overcome dysgraphia through one-on-one, individualized sessions. I use NILD’s research-based, best-practice methodologies to equip my students with improved abilities to think, reason and process information. My goal is to develop in my students critical skills in reading, spelling, math, and written expression. Tackling dysgraphia is a key step in this equipping process.

At the end of this process, I aim for my students to be more competent and confident learners, achieving success in the classroom and beyond.

Dysgraphia doesn’t have to limit your students academic performance and school and career options later in life. Proper educational therapy can produce dramatic, life-changing results. Dare to dream great things for your student! Don’t give up. Pursue effective therapy. That struggling little girl or guy sitting at your kitchen table might just be the next Jules Verne, Agatha Christie, George Bernard Shaw, or F. Scott Fitzgerald, each of whom struggled with their own learning disabilities. Dare to dream, and dare to believe that dysgraphia, and other learning impairments can be overcome!

Outsmarting the big three learning impairments

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Students and adults don’t have to settle for a life of confusion when it comes to reading and comprehension. Dyslexia can be treated and overcome with NILD Educational Therapy®, a direct, language-based intervention with over 40 years of success for students with dyslexia. PHOTO: Dmitry Ratushny on Unsplash

Are you the parent of a student who seems to constantly complain, “I hate reading,” or “I’m just a lousy reader,” or “I hate math — it’s too hard!” Sometimes our kids complain out of boredom or a desire to avoid having to work. When you start to see grades suffer, however, or you know that your child is genuinely struggling with a subject — and putting in the study time without making much progress, then it’s time to ask some important questions.

What behaviors have I observed that I have questions or concerns about? What are are my child’s strengths and weaknesses? What are the specific academic skill areas in which his school performance is low? Is it possible that he may have some kind of learning impairment?

A learning impairment, or disability, is an area of weakness or inefficiency in brain function that significantly hinders the ability to learn. It is a pattern of neurological dysfunction in the brain that causes a student to have difficulty correctly receiving information (perception), correctly processing information (cognition/thinking), or satisfactorily responding to information (written and verbal expression, visual-motor coordination, memory, etc.).

Students with learning disabilities experience an imbalance in their own ability levels. They are very good at some things, very poor at others, and feel the tension between what they can and cannot do. Frustration is a hallmark of a student with learning disabilities. Typically such students will either be failing in one or more academic areas or be expending excessive amounts of energy to succeed. They are also highly inconsistent, able to do a task one day and unable the next.

Learning deficits generally fall into three basic categories: Dyslexia, dysgraphia, and dyscalculia. Understanding these is critical to successful educational therapy. This post is part one of a three-part series that explores this trio of disabilities. Left unaddressed, any one, or combination of the three, creates challenges to learning that can persist throughout the school years into adulthood. The good news is that there is effective therapy for overcoming the limitations imposed by any of these deficits. Understanding them is the first step.

The names of all three learning impairments start with “dys,” meaning “difficulty with.” Of the three, dyslexia is the most familiar to many people. The second part of the word, “lexia,” means “words.” First used in the late 1800s, “dyslexia” originally referred to a specific learning deficit that hindered a person’s ability to read. The term “word blindness” was used in more common language to refer to the same impairment.

Today it refers to a broad category of language deficits. Students with dyslexia may struggle to hear and manipulate sounds in words. They may have difficulty reading and spelling words accurately and fluently. Have you ever heard your child say something like, “I read the assignment, but I just didn’t get it,” or “I read the chapter three times, but I just can’t figure out what it’s about?” Dyslexia can hinder reading comprehension to the point that learners struggle to understand what they have read. It can also stifle the development of a student’s vocabulary. Children with reading impairments must rely extensively on words they hear to broaden their word base. Some children with dyslexia also struggle with auditory processing issues, making even adding vocabulary through spoken words a challenge.

Do you know the signs associated with dyslexia?

• Difficulty learning to speak
• Trouble learning letters and their sounds
• Difficulty organizing written and spoken language
• Trouble memorizing number facts
• Difficulty reading quickly enough to comprehend
• Trouble persisting with and comprehending longer reading assignments
• Difficulty spelling
• Trouble learning a foreign language
• Difficulty correctly doing math operations

– International Dyslexia Association

Can those with dyslexia be helped? The answer is a resounding yes!

Every human brain is created with a unique pattern of strengths and weaknesses. We each have certain areas that make sense to us easily as well as areas of difficulty that require outside explanation and extra effort to understand. NILD Educational Therapy® is a direct, language-based intervention with over 40 years of success for students with dyslexia.

As a licensed NILD educational therapist, my focus is to strengthen the underlying causes of learning difficulties rather than simply treating the symptoms. Our therapy is individualized and aims the intervention just above the student’s level of functioning and raises expectations for performance. Our therapeutic, cognitive-based intervention unlocks learning potential and transforms defeated learners into competent, confident individuals.

The International Dyslexia Association has accredited NILD’s therapeutic, research-based, individualized approach, grounded in test and observational data, addressing all components of reading within a cognitive development framework.

You don’t have to settle!

Dyslexia doesn’t have to limit or define a child’s academic career or life. It can be overcome. People with dyslexia often have average to superior intelligence. Many are gifted in math, science, fine arts, journalism, and other creative fields. You may be surprised to learn that those who struggled with learning disabilities include Thomas Edison, Albert Einstein, Leonardo da Vinci, Winston Churchill and many others who have changed the course of our world.

Students and families who have struggled with dyslexia and overcome offer the light of hope to those still in the battle. Be encouraged by the words of this parent of a dyslexic child:

My son has been diagnosed with dyslexia and auditory processing issues. For many years we struggled to get the help we needed for him to become successful in his learning.

On our journey with our son we met many well meaning people who wanted to help with different reading strategies and phonics programs, but none seemed to work for him. Because you never outgrow dyslexia, we felt stuck.

Then we learned about the NILD program. Our son began NILD therapies his sixth grade year of school. At the time he was reading on a second to third grade reading level. NILD has changed his life.

Through his therapies, he has continued to make progress every year. I recently had the privilege to watch an NILD session of my sons. I was amazed and it brought to tears as I watched my son, who at one time could barely read, read words he had never read before! I watched as he did a practice called “Rhythmic Writing.” Here was a child with dyslexia and auditory processing issues who struggles with working memory. During this process he was able to answer math problems quickly and correctly. Through “Rhythmic Writing” I was amazed how the brain was able to process multiple things quickly and retrieve the information quickly!

My son is now in the ninth grade and has made amazing progress academically and socially. He reads better than I ever dreamed he would and he has the necessary strategies to sound out college level vocabulary.

My son is dyslexic, he always will be, but with NILD he has been given the strategies to be successful in school and begin planning for college. I highly recommend NILD taught by a trained therapist. It has made all the difference in our lives!

— Parent of a fourth-year NILD student, September 2014

Welcome to Learn Successfully

Experienced teacher and NILD-licensed educational therapist offers help for struggling learners and their families

Betsy Rountree is an educational therapist offering hope to struggling learners. She has more than 20 years of experience as a classroom teacher in public, private, and home school education. Betsy’s passion for helping students of all ages overcome roadblocks to learning comes from a deep love of children, a love of learning, and her own challenges as the mom of a struggling learner. 

Trained and licensed by the National Institute of Learning Development (NILD), Betsy believes no student is beyond help.

“In spite of the challenges that students and parents may face,” she said, “I firmly believe in the value of targeted therapy to give students the tools they need to learn on their own. I don’t teach subject matter, I equip my students to think, to learn, and become self-sufficient life-long learners.”

What is a typical therapy session like?

Betsy’s process typically involves one-on-one NILD Educational Therapy® sessions twice a week for 80 minutes each. Educational therapy develops core academic skills and higher-order processing using dynamic intervention and interactive language during the sessions. Therapy sessions are available throughout the year. Many students benefit from summer therapy outside the regular school year.

New students are assessed through a complete series of psychological/educational tests to determine a baseline and identify areas of cognitive strengths as well as those of vulnerability. Initial and annual assessments will help guide the development of an individualized program of NILD Educational Therapy® for each student. A range of therapy techniques is used to develop and strengthen academic skills and higher-order processing as the therapy progresses.

Betsy sets these goals for her students and clients

  • Create a work ethic of perseverance and diligence
  • Develop fluency in reading, writing, spelling, and mathematics
  • Develop reasoning skills for problem-solving
  • Improve verbal and written expression
  • Strengthen auditory and visual processing skills
  • Develop skills of attentiveness

In her years of working with students, Betsy has seen the fruits of equipping students to learn on their own.

Properly prepared learners become more confident and motivated and develop greater respect for themselves and others. Success breeds success and equipping young students creates independent learners who have more to give to their families and communities.”

What are your therapy rates?

Each 80-minute, individualized, one-on-one session is $80. There is an initial $100 resource fee to cover the cost of student texts, workbooks, and other consumable materials. The materials fee is $75 annually for returning students.

The individualized therapy plan is based on the results of a battery of psycho-educational tests that are partially outsourced to a clinical psychologist. All psychologist fees are the responsibility of the student’s family.

Get in touch

Please let me hear from you if you’d like to discuss your personal situation or simply have a question. Send me a quick note using the easy contact area to the right (or below if you’re viewing this on your mobile device).

Betsy Rountree graduated Magna Cum Laude from James Madison University with a Bachelor of Science in Living Sciences and earned a Master of Teaching from Virginia Commonwealth University. She has completed all three levels of training in educational therapy with the National Institute of Learning Development and is a Professionally-Certified Educational Therapist. She has also completed additional training in SEARCH & TEACH, NILD’s early intervention program, and is a Certified FIE Practitioner and licensed through the Feuerstein Institute.